The concept behind The U Event Calendar was to design for longevity; we wanted our students to the calendar so much that they would gladly display it on their walls for the entirety of the year.

The U Event Calendar was distributed to commencing students at Orientation, and current students at hubs and other distribution points. Each year I explored an interesting and engaging illustrative concept, and implemented different stock and printing finishes to elevate the design. The U received a lot of positive feedback on the calendar, stock was exhausted, and our student events and parties saw increased attendance year on year.